With increasing competition between firms in the market, the advertising and marketing sector has seen an unprecedented rise in demand for professionals, both experienced and freshers. Since the advertising industry thrives on creativity and talent, values the freshers with fresh ideas as much as the worship experience. So, there are a lot of fresher jobs in the advertising industry. The industry constantly grows and is looking for very talented people that can come with out of the box and innovative ideas even if they have no experience to creation of. Both large and small advertising agencies hire freshers for different departments.
An advertising agency helps its clients engage with their consumers using innovative and effective advertising techniques and their message disseminated. The agencies exploit different media such as print, radio, television and the Internet for this purpose. These agencies vary in scope and size. Some large international and domestic brands are present in the market. In large and established agencies, advertising jobs for freshers exist on various areas such as market research, film, video production, copy writing, client support, etc. The job profile varies with the departments: Client Servicing, Creative Department, Department of Media, production, television and Film, photography, market research, exhibition and Event Management, promotion and Direct Marketing.
Generally, freshers are hired as interns or junior managers in Client Servicing, market research and Media Research departments. This means understand and learn about the needs of the customer, find new business opportunities, maintenance of existing customers, finalizing the correct media to advertise, decide timing and placement of ads, and negotiations on the financial aspects of the deal. These are all the managerial or administrative functions. Executives working in these departments have to understand the profitability of different media to throw the products or services of a client effectively target group.
Client support is a very critical area, because it is the delicate connection between the client and the Agency. One must have good communication skills to communicate on both ways. That is to say, to the needs of the customer to the Agency and the idea of the Agency to the client to communicate. A fresher working in this Department must have very good communication skills to be able to go out in the market to collect the correct briefing and then sell the ideas.
The creative group is the backbone of every advertising agency. An agency is as good as its creative department. There are jobs for freshers in this section even if they bring in fresh blood and innovative idea. In the creative Department, a excels by the virtue of experience but by the virtue of good ideas. The Department would generally have creative directors, art directors, copywriters, graphic designers, animators, screenwriters, visualisers, photographers, typographers and DTP operators. This section, the ad copy created. The task of this section is to articulate and visualize according to the specific needs of a client. There is a huge demand for fresh graduates in the creative services. Even graduates from the general flow that a good command of the language of the communication with the added knowledge of designing packages such as Photoshop, Coral draw or fine arts possess, be absorbed immediately in the creative department. To begin a career in advertising, are the fundamental qualities that a candidate must have flair for writing, creativity, and the ability to liven up ideas in a Visual format. Candidates must also have a general ability to understand the interests of people from all walks of life. Those who work in the advertising industry must be very goal-driven, ready to work under pressure and within tight deadlines.
With the changing market scenario and industrial demands new areas within these days advertising. There are new areas connected with advertising such as event management, image management, digital marketing, internet marketing, etc. Internet marketing has a lot of possibilities in the advertising industry in particular brought up. It focuses on a select audience with limited attention span. Architecture is such that the requirements are unique. So, freshers can look forward to a lot of career opportunities in the field of advertising. Although there are specialized courses in advertising that students can put in this field to get his, but that of the general flow can enter to create a successful career in advertising and it.
Geetika Jain writes on behalf of FirstNaukri.com, a leading job portal for fresher jobs in India. FirstNaukri.com helps in finding jobs for freshers, walk-ins interviews, interviews, career tips for freshers openings for freshers in top companies. With FirstNaukri you can easily post your resume and find your first dream job.
This post was made using the Auto Blogging Software from WebMagnates.org This line will not appear when posts are made after activating the software to full version.
0 comments:
Post a Comment