Top Three Mistakes That Could Keep You Unemployed

ByNimish Thakkar

As an experienced career coach and resume writer, I would rate the following four factors as being critical in determining the success of any job search campaign: Demand-supply dynamics, a candidate's background, quality of resume, and job search strategies.

With this introduction, I rate the following job search mistakes as being unequivocally disastrous:

The "I-hunt-from-my-recliner" strategy

Don't get me wrong. I love my recliner, but I liken any passive job search campaign to the "I-hunt-from-my-recliner" strategy. A job seeker who does not incorporate active networking into his portfolio of job search strategies is, most likely, a passive job seeker.

Making "connections" is the key to securing valuable face time with hiring managers. From career fairs to networking tools offered by online job boards, there is absolutely no scarcity of networking avenues for a serious job seeker.

My friend just found a job, his resume will work for me

As a part of my free resume evaluation service, I review thousands of resumes and often come across needless "resume fluff," verbiage that does nothing more than fill, nay waste, resume space with hyperbolic adjectives. Copying portions of someone else's resume or simply pasting content from online resume samples will not produce results.

Viewed from a hiring manager's perspective, that is simply "lazy writing". You might as well put your resume in a bottle and hope that someone at the other end of the shore will pick it up and call you.

Powerful accomplishments, career stories, branding statements, and other cutting-edge resume writing strategies could transform an ordinary resume into a masterpiece, one that positions you as the perfect solution for the employer's needs. In fact, in today's cut-throat environment, your resume must be so powerful and compelling that the hiring manager must start day-dreaming about having you as the next employee.

If you don't measure results, you are wasting your time

Analytics are not just for businesses. Every time you post your resume, make a determined effort to track and measure results. How many views did your resume generate? How many calls did you receive? Which strategy is producing the best result? Which version of your resume do employers find more appealing? How many hours did you spend on your job search? How many calls did you make? Get the point. Track your job search activities meticulously and make appropriate changes as you move forward.

It is imperative that you assess, reassess, tweak, and perfect your job search campaign dynamically. While you may not be able to control market dynamics, there are several areas that are absolutely within your direct control.

Nimish is the CEO of DontSpendMore.com, a site that helps consumers save hundreds of dollars every month on credit cards, cell phones, loans, mortgages, insurance, and more.

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Profitable Content Marketing - 3 Content Title Mistakes and What to Do Instead (Prospects, Profits)

Crafting profitable content titles will bring you more prospects and profits.

And you do want more prospects and profits, right?

The challenge is there are so many mistakes you can make when you are creating titles for your content. So in this article I'll show you 3 of the many mistakes and what to do instead. Ready?

3 Mistakes and What to Do Instead

Title Mistake #1 - Failure to brainstorm your title - 99 percent of people create one title and go with it. So what's so wrong with that - why is it a mistake?

Well, since your title is the most important part of your content, you want to spend a great deal of time on it. If your title stinks, very few people will read your content. If your title is compelling and well thought out, you will dramatically increase the number of prospects who read your content.

What to do instead - Experiment with dozens of titles. Play with the benefits you offer. Narrow your titles down to the top 3 and run them by a few people. See which ones they like the best.

Title Mistake #2 - Failure to front load your title with keywords - When you fail to include keywords in the first four words of your title, Google will not find your content. So a title that starts with "How to Deliver the... " is a lousy title.

What to do instead - Include keywords in the first four words of you title. It's quite easy to do. For example, check out the title of this article you are reading. "Profitable Content Marketing" includes the keyword phrase "Content Marketing" while still being attractive to your prospect.

Mistake #3 - Failure to include benefits in your title - You must remember that your prospect is a busy person who has lots of options for how they spend their time. When you fail to include in your title any of the benefits of reading your content, most prospects will bypass your content.

What to do instead - Include compelling benefits that will make your prospect want to stop want they are doing to consume your content. Again, let's use the title of this article as an example. "Profitable Content Marketing - 3 Content Title Mistakes and What to Do Instead (Prospects & Profits)" tells the prospect that not only will 3 mistakes be revealed, you'll also find out what to do instead.

That will make prospects want to consume your content right away.

Bonus Tip - Want to learn more about creating powerful and profitable titles for your content? Then you'll want to catch this webinar - "Content Title Terror - The 3 Biggest Content Title Mistakes and What to Do Instead (Follow the Formula)"

If you don't catch the Live Webinar, you'll be able to catch the Webinar Rebroadcast at a time convenient for you when you visit http://JeffHerring.com/title-terror

In this content rich, how-to webinar, I reveal my time tested formula for crafting powerful and profitable titles for your content.

Brought to you by Jeff Herring - The King of Content Marketing

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